Tag Archives: Sonoma State University

Wine Tourism Articles Compiled by Sonoma State University

As a college professor and former business school dean, I was interested in the Wine Business Degree Program at Sonoma State University. The program covers concepts related to competitiveness, globalization, strategy and social media.  Since these are concepts that I teach, I thought I should delve further and learn about the program.

I recently wrote a blog post  “Oregon Wineries Leveraging the Power of Social Media”: http://wp.me/pRq9Q-4nT because I was so intrigued by the entire process. I thought it was an outstanding Case Study in Social Media and Wine Tourism.

I found these interesting articles on the Sonoma State Wine Business Program website, so I wanted to share them with my students. If you follow my blogs, you know that I love to share information with my students using Social Media.

Vineyards in the California wine region of the...

Here are some interesting articles related to Wine Tourism:

Thach, L. (2011). “Dirt Attractions: Do Terroir and Wine Tourism Work Together?” Winebusiness.com Sept. 28, 2011. Read the article here.

Edouard Manet: Harbour at Bordeaux, 1871

Edouard Manet: Harbour at Bordeaux, 1871 (Photo credit: Wikipedia)

U. Orth, A. Stöckl, T. Bouzdine-Chameeva,, J. Brouard, A. Cavicchi, M. Faraoni, M. Larreina, B. Lecat, J. Olsen, C. Rodriguez-Santos, C. Santini, R. Veale and D. Wilson.  (2011). The Role of Tourism Experiences in Attaching Consumers to Regional Brands. Proceedings of 6th Academy of Wine Business Research Conference, Bordeaux, France, June 9-10, 2011.

Bottles of Bordeaux Wine in Shop, Bordeaux, France

Bottles of Bordeaux Wine in Shop, Bordeaux, France (Photo credit: Wikipedia)

Olsen, J. (2009). “At-destination Visitor Decision Making in a Wine Tourism Context,” Presentation at The International Academy of Culture, Tourism and Hospitality Research 6th Symposium, Vienna, Austria, June 1-3, 2009.

Thach, L. (Sept. 2009). Wine from China’s Silk Road: The Challenges of Implementing a Wine Tourism Strategy. Wine Business Monthly Online. Read the article here.

Vineyards in the Sonoma County wine region of ...

Vineyards in the Sonoma County wine region of Alexander Valley. View from California wine producer Hanna Winery. (Photo credit: Wikipedia)

Thach, L. (2007). Trends in Wine Tourism. Wine Business Monthly,Vol. 14, No. 8, p 86-89. Read the article here.

Dr. EveAnn Lovero writes Travel Guides and Apps @ www.vino-con-vista.com.

Sonoma State students are welcome to follow me @socialmediaevie where I tweet business-related content to my students from my Pinterest Boards. It appears to me that you picked a very interesting major!

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