As a college professor and former business school dean, I was interested in the Wine Business Degree Program at Sonoma State University. The program covers concepts related to competitiveness, globalization, strategy and social media. Since these are concepts that I teach, I thought I should delve further and learn about the program.
I recently wrote a blog post “Oregon Wineries Leveraging the Power of Social Media”: http://wp.me/pRq9Q-4nT because I was so intrigued by the entire process. I thought it was an outstanding Case Study in Social Media and Wine Tourism.
I found these interesting articles on the Sonoma State Wine Business Program website, so I wanted to share them with my students. If you follow my blogs, you know that I love to share information with my students using Social Media.
Here are some interesting articles related to Wine Tourism:
Thach, L. (2011). “Dirt Attractions: Do Terroir and Wine Tourism Work Together?” Winebusiness.com Sept. 28, 2011. Read the article here.
U. Orth, A. Stöckl, T. Bouzdine-Chameeva,, J. Brouard, A. Cavicchi, M. Faraoni, M. Larreina, B. Lecat, J. Olsen, C. Rodriguez-Santos, C. Santini, R. Veale and D. Wilson. (2011). The Role of Tourism Experiences in Attaching Consumers to Regional Brands. Proceedings of 6th Academy of Wine Business Research Conference, Bordeaux, France, June 9-10, 2011.
Olsen, J. (2009). “At-destination Visitor Decision Making in a Wine Tourism Context,” Presentation at The International Academy of Culture, Tourism and Hospitality Research 6th Symposium, Vienna, Austria, June 1-3, 2009.
Thach, L. (2007). Trends in Wine Tourism. Wine Business Monthly,Vol. 14, No. 8, p 86-89. Read the article here.
Dr. EveAnn Lovero writes Travel Guides and Apps @ www.vino-con-vista.com.
Sonoma State students are welcome to follow me @socialmediaevie where I tweet business-related content to my students from my Pinterest Boards. It appears to me that you picked a very interesting major!